Wimbledon(e)

Another epic fortnight of tennis finished. Yet another absolutely amazing final. While feeling desperately sorry for A-Rod, a couple of things stuck out for me.

The BBC’s coverage was again excellent, perhaps slightly less mumblings of Rusedski and a reduction in the gratuitous Hi-Def slow-mo’s of ball boys dishing out the ol’ mighty yellows wouldn’t go a miss.

But the bigger thing here that I can’t get my head around is why the BBC haven’t ventured into event related mobile applications to give users of BlackBerry’s and iPhone’s instant tournament fixtures, scores, reviews and highlights videos. Once this is set up for one event surely this can be used as a base for many other sporting events.

They have all the content at their disposal it just feels like they are not utilising it to their best of their abilities. I understand that the license fee may have limitations when it comes to mobile services as it cannot cater for everyone. For me being able to receive already existing content from a reliable & trustworthy source in a way that suits me would surely continue to raise the already impressive profile that the BBC is gaining with their digital output.